Instagram is aimed primarily at young people. Indeed, 71% of monthly active users on Instagram are under 35. There are also more and more teenagers. That’s why Instagram has become a gold mine for brands and businesses that cater to this target.
Moreover, the latter are also more and more numerous on this social network.
Whether it’s showcasing a delicious meal, a nice car, or an amazing office gadget, Instagram is a great social platform for connecting with consumers and showing them your product and/or service offering.
As an entrepreneur, it is worth asking yourself this question:
How to get followers on Instagram ?
And most importantly, how can you help grow your business ?
Here are 7 tips from Emeric Janvier, Relationship Manager at instaBoSS to get more Instagram followers and develop your Digital Marketing strategy on this platform.
1. Promote your Instagram account on your other networks
Most users are on several different social networks.
It is therefore important to inform your Facebook, Twitter fans… when you create your Instagram account.
If they like your content, they’ll probably add you.
It’s a great way to get followers on Instagram quickly when you’re getting started.
Also, it gives you different mediums to get your posts to them.
But beyond that, linking your Instagram business account to your different networks allows you to always share your Instagram posts simultaneously on your other platforms .
This gives your users a preview of what they can expect to find on your Instagram account.
And to engage your community on other platforms even more to follow you on Instagram and thus have more subscribers, post exclusive content or organize contests on your Instagram account.
This type of post usually gets a much higher engagement rate and boosts your follower count.
2. Gain followers with hashtags
How to have a lot of subscribers on Instagram, without using the famous hashtags?
It is very difficult.
So, use hashtags to grow your account faster.
Instagram uses it, like LinkedIn, to define the most relevant content.
Using the right hashtags at the right time therefore makes your posts much more discoverable.
Naturally, always check the meaning of a hashtag before using it and ensure that you only use those that match your account identity, industry or post.
To choose your hashtags well, do not hesitate to get inspired:
- Competing or similar accounts,
- Publications dealing with the same subjects,
- And vary them over your publications.
My advice : don’t just use popular hashtags. Focus on targeted and specific hashtags based on your industry and target market.
3. Interact with your community
Instagram is even more focused on interactions between accounts than other social networks.
To gain followers and grow your business on Instagram, you need to show up on Instagram on a regular and relevant basis .
To do this, interact with :
- Your subscribers,
- The publications of the hashtags you use,
- Accounts similar to yours or from your industry.
The fastest way to skyrocket your follower count is to start by engaging with your competitor’s followers .
In general, the more local your business, the more effective it is.
Engage in direct dialogue with their followers by following them, liking their photo and leaving a comment.
And it can even be repeated for several days until you receive a response.
If you interact with all of these people, your account is quickly seen well by Instagram and the algorithm guesses which people to highlight your content to.
If you have no (or little) time to allocate to managing your social networks, you can always use an Instagram automation tool to perform these targeted interactions for you.
This makes it easier for you to get Instagram followers and grow your business without spending too much time on it.
4. Publish qualitative content and videos
As on all social platforms, quality content is the basis for having a lot of subscribers on Instagram.
And just like on Facebook, video content is the most engaging for your community.
So don’t hesitate to post as often as possible.
You can do this:
- Make normal posts,
- Create reals,
- Perform Instagram Lives,
- Or simply post stories…
Each of these possibilities has a very specific utility and is perceived differently by your community:
- A live video is more authentic ,
- A video posted on your profile or in real must be more worked, because it is present on your account indefinitely,
- While a story is more spontaneous and is only accessible 24 hours.
It is up to you to choose the most relevant content to have Instagram followers.
Also consider that when you go live on Instagram, you have a prominent place in your followers’ feeds until you’re done.
Then you still have the option to share the replay with those who missed it.
Remember, however, to use the right formats to post your videos.
5. Optimize your profile to encourage people to follow you
Your Instagram profile page is the public face of your business.
It is essential that your profile is complete and optimized to convert your visitors into followers.
How do you expect to have lots of followers on Instagram if your profile doesn’t seem up to date or poorly maintained.
Your insta profile is the perfect opportunity to introduce yourself and get traffic to your site.
For an effective and complete Instagram profile , your account must include:
- A clear and representative profile picture,
- A user name that is easy to search, impactful and consistent with your brand and/or your sector of activity,
- An Instagram biography introducing you and motivating your subscribers to discover and follow your account,
- A link to your website or other social networks,
- Information to allow your followers to contact you if necessary…
Too many Instagram pages are half filled or abandoned by their company after they are created.
6. Post regularly and organize your feed
If you’re adding Instagram to your social strategy, remember that it’s a big commitment.
Brands should strive to post at least 4-7 times per week (or more in some cases).
It is important to be aware of this if you want to break into the platform and succeed in gathering as many subscribers as possible on your Instagram account.
Instagram requires quality images for your posts to be well perceived.
You must therefore work on the quality of your content, but also choose the right time to post on Instagram .
Indeed, certain days or times of day are more conducive to the engagement of your community on your publications.
So find out about the best times to post on Instagram to raise awareness of your business and get more Instagram followers.
To make sure you publish at the right time, some applications or automation tools allow you to schedule your publications and thus never miss the opportune moment.
And no matter how many posts you plan to post, stick to it.
Finally, organize your Instagram Feed.
Indeed, by producing the best content possible, to obtain a beautiful feed on Instagram, facilitates the commitment on the part of your community.
7. Use Influencer Marketing
Influencer marketing is nothing new.
On the other hand, Instagram is the platform that benefits the most.
Instagram influencers are the stars of social media.
Because their followers are so engaged, they have the power to send active, ready-to-buy users right to your doorstep.
To start doing Instagram influencer marketing, all you need to do is find popular accounts that relate to your niche.
Typically, you need at least 20,000 followers to be a real hit, but you can also focus on several small influencers with 5,000 followers .
Of course, many influencers have 200,000 or more, but you get the idea, these accounts are much harder to approach and receive thousands of requests a day.
From there, to work with an influencer, contact the account owner directly.
Most experienced influencers include a contact email address in their profile.
Finally, find out about the prices of the Instagram sponsored posts they offer.
Sponsored posts tend to be affordable.
Many up-and-coming young influencers are also interested in trading in a product sample for a sponsored post or story.
This is currently one of the best ways if you are looking for how to get a lot of followers on instagram.
Obviously, this also requires a budget to be allocated.
Audrey: thank you Emeric for all these tips to gain followers on Instagram. Finally, they are quite close to practices on other social networks. I also allow myself to add never to buy subscribers. It’s totally ineffective.