The latest extravagance of the richest man in the world has been to launch a perfume that he has baptized with the name of Burnt Hair (Burnt Hair). The businessman assures that he has sold 20,000 jars in less than two days at a price of 100 dollars, which adds up to two million dollars. Musk has joked that he will use the funds he raises to buy Twitter. It’s not going to be enough. Musk would have to sell perfume at that rate for more than 100 years to add up to the $44 billion he has agreed to pay for the social network.
“The best fragrance on Earth” is the slogan with which Musk has promoted his product on Twitter, although on the website where it is marketed it is presented as “the essence of disgusting desire”. All product marketing is presented in a playful tone: “Stand out from the crowd! Be noticed while walking through the airport”, says another of the slogans. Musk ensures that it is a product for all genders.
The $100 price includes taxes and delivery within the United States. Actually, what seems to exist for now is the concept or sample, as deliveries will not start until the first quarter of next year, according to what is noted on the website. As noted in another tweet, Musk supports payment with Dogecoin, the cryptocurrency that was created as a parody of the speculation surrounding those assets, but skyrocketed when promoted by Musk. It then tanked and has lost more than 90% of its value since the highs it hit in mid-2021.
“With a name like mine, it was inevitable to enter the fragrance business,” Musk joked in another tweet, whose last name means musk, a fatty and unctuous substance that serves as the basis for cosmetic and perfumery preparations. The founder of PayPal, Tesla and SpaceX has changed his description on Twitter, where he now introduces himself simply as a “perfume seller” and has been counting how sales evolved: 5,000, 10,000, 20,000…
This is not the first time that Musk has launched extravagant products through his firm The Boring Company, a tunneling company that was valued at more than 5,000 million dollars. In 2018 he put a flamethrower up for sale and also claimed to have sold 20,000, at a price of $500 each. He also then joked about it: “The rumor that I’m secretly creating a zombie apocalypse to generate demand for flamethrowers is completely false,” he tweeted.
He also sold about 50,000 hats from The Boring Company. The nearly 109 million followers she has on Twitter make it easy for her to reach a massive audience with his announcements and releases, as rare as they are.
To buy Twitter
“Please buy my perfume, so I can buy Twitter,” he says in another of his messages. The judge handling the case has given the tycoon and the social network until October 28 to close the purchase of the company. The two parties have not been able to reach an agreement even after the proposal of the tycoon born in Pretoria (South Africa) to resume the operation at the original price of 44,000 million dollars. If there is no agreement on that date, there will be a trial for the demand that Twitter has presented so that the eccentric billionaire fulfills the contract he signed.
The main issues to be resolved are those related to the financing of the operation, which becomes more expensive with the rise in interest rates, and the agreements to avoid future litigation. Musk has been lurching since entering the capital of Twitter. First he said he’d come in as a passive investor, then he’d sit on the board, then he made a bid for the company, signed the deal, threatened to back out, said later he was committed to the deal, then sent a breakup letter for a few reasons. , then by others, then a third and finally, after being sued by Twitter and shortly before being forced to testify, he rectified and said that he was willing to respect the original agreement. For now, however, there is no agreement and it has now emerged that Musk is the subject of a federal investigation.